Broadcasts

Send to thousands. Personalise for one.

Tag-based or CSV-driven WhatsApp campaigns with per-contact template variables, scheduling, and real-time delivery tracking.

Tag or CSV audiences

Send to everyone with a tag, or upload a CSV of numbers with per-contact variables. Mix, match, resend.

Template personalisation

Every recipient sees their own name, order ID, or code — powered by Meta-approved templates with variable substitution.

Scheduled or immediate

Timezone-aware scheduling. Plan your weekend sale on Thursday; we'll fire it when your market wakes up.

Live delivery stats

Sent, delivered, read, failed — counts stream in as Meta confirms. Drill into per-contact status for debugging.

BullMQ-powered delivery that survives the spikes

Every broadcast is queued and processed with controlled concurrency. Rate limits retry with exponential backoff; failures stay in the queue with error context, not lost. Plan-enforced caps prevent accidentally burning through your conversation budget.

  • Per-workspace monthly broadcast limits enforced via PlanGuard
  • Failures tracked per-contact with Meta error code + subcode
  • Resend "only failed" supported — no duplicate charges
Hi {{1}}, yourorder {{2}} is readyTEMPLATEorder_readyUTILITY · enQUEUE2,480 pending✓✓✓✓TemplateBullMQWorker

Templates, the way Meta expects

Broadcasts must use approved templates. WapiSnap syncs templates live from Meta, surfaces approval status per template, and lets you create + submit new templates (including buttons) without leaving the dashboard.

Approval visibilityLive
Language variantsSupported
Button types4 (QR, URL, Phone, Copy)
Create from dashboardYes

Frequently asked questions

How do I pick who receives a broadcast?+

Two ways. Tag-based: select contacts with any combination of tags. CSV: upload a list with per-contact variables for template personalisation. Both pipe through the same delivery engine.

Can I personalise each message?+

Yes. Variables map to Meta-approved templates. With CSV imports, each row carries its own variable values — so every recipient sees their own name, order ID, or coupon code.

Can I schedule a broadcast in advance?+

Yes. Pick immediate or schedule. Scheduled broadcasts use the same cron-backed runner as scheduled flows, with timezone-aware timing.

How do I know what got delivered?+

Every broadcast tracks total, sent, failed, delivered, and read counts in real time. Per-contact status is stored so you can diff "who didn't receive this" vs "who didn't open it".

What happens if Meta rate-limits me?+

Delivery runs through BullMQ with exponential backoff. Rate-limit responses retry automatically without losing the queue position. Nothing gets silently dropped.

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